Crafting a High-Converting Landing Page for a Study Abroad Platform
About the company
Yocket is a one-stop platform where students connect, collaborate, and get guidance from experts, forming a community dedicated to turning every dream of studying abroad into a reality.
About Project
I was given the opportunity to design landing page of Yocket’s new Premium Plan.
The aim was to educate the user about what the plan offers and how they will get these offers using Yocket App.
Problem Statements
Identifying the issues helped me grasp what users truly wanted. By tackling these concerns head-on, I could effectively resolve them in the finished design.
Research
- We at Yocket use an analytics tool web engage to analyze all the user flows, drop offs and conversions.
- We saw Microsoft clarity recordings to see where user was dropping off, scrolling to get more info and clicking more often.
- We also had some user interview calls to understand do they actually get what we are saying on the page
Outcome
Design Breakdown
- Hero Section: Hero section features a card with user’s selected university and course. The primary call to action button here is buy now to convert the user.
Below the card there are 5 features listed so that in the first fold itself user gets to see the value they get and take an action to buy the plan.
2. Social Proof
Below features we have some stats related to the plan and universities in which users of this premium plan have got admissions.
3. The Roadmap: Below social proof we added a roadmap visualization of how the user will interact with the app and achieve their desired outcome.
I added minimal animated user interface illustrations in these roadmap points to increase user engagement on the page.
It’s a Wrap! Hope You Found It Interesting!
If you have any further questions, don’t hesitate to reach out to me at meetdesai.design@gmail.com. I’d be happy to engage in a conversation with you.
